Mower Hood

Lawn Mower, no primer?

A friend of mine is out of town, and I elected to mow his lawn. But upon looking at it, and checking the manual, I can't find the primer. I searched all over, even lifting some of the hood.
The lawn mower is built so that you just press down the handle and pull the cord and it starts. But the oil and gas doesn't automatically get into the engine. There 'has' to be a way to pump it in. Any ideas?
Problem is, this one doesn't 'have' a black easily accessable buttton. I just tried it, tugging it about 20 times more and it came on. Then when I was trying to put the choke somewhere, I let go of the handle and it turned off.
After that, I couldn't get it working again.
21st century, and there's no lawn mower that can be as easily turned on as pressing the power button of a remote.

Some mowers have a little rubber type button that you press a few times to prime ( send fuel) into the engine. Its usually black, accessable, and visible. The oil automatically lubes the engine as it goes. Even if you don't prime the engine, it may still start with a few extra pulls.

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